Increase my sales and improve & develop better products
Today’s market is fierce. Competition has never been more intense and new competitors emerge every day.
It is therefore critical that you understand your customers as well as possible, so you can communicate effectively and in alignment with who they and their preferences are.
Elements like their personality, values, preferences for culture, their needs and consumption preferences become important factors in order to make sure you really understand them and can differentiate yourself from the competition.