Understand my customers and their consumption preferences
When you need to engage with your customers whether it be directly when speaking or writing to them, when sending them written material, serving them ads, or when trying to put together the best possible product for them, it is essential that you understand them as much as you can.
Understanding their personalities, their values, their needs, or simply their consumption preferences. This will ensure that you maximize your possible, positive outcome of whatever goal you have set yourself.
However, it can be hard to understand the people that are important to you if they are more than just a few. If they are many, you need something more powerful. Something that can analyze people at scale, inexpensively and fast.