Detailed insights into people’s personality based on the Big 5/OCEAN personality model of traits and facets.
Values convey what is most important to an individual and they serve as motivational and guiding principles in people’s lives.
Needs are an important aspect of human behavior. The 12 categories of needs reported by our service are often described as desires people hope to fulfil.
Using personality, values and needs we can identify certain consumption preferences, more than forty in total in eight high-level categories.
The service only requires a few simple inputs and a text sample to infer the characteristics of the people you are analyzing.
The output, however, is very detailed and can be used for a multitude of use cases.
Integration & API
We have made it very easy to integrate our analytics capabilities into your existing systems and processes through our open API. With only a few simple instructions and API calls you will be able to analyze people. And it doesn’t matter if it’s 10, 10.000 or more. We scale with your demands.